Review – Brett Young’s “In Case You Didn’t Know”

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One thing I’ve always jokingly said about major country labels is how they seemingly pull an endless amount of attractive looking new artists off some assembly line somewhere. I imagine it’s located deep in the bowels of Music City, where all of the major executives gather behind a glass case watching their next big thing get meticulously put together by a machine to check mark off all of the major demographics they’re looking for in an artist’s appeal. Big Machine Label Group’s Brett Young fits the mold of one of these artists. A youthful, slightly hunky image that gets the ladies’ attention and a voice that’s just good enough to fit on country radio, but wouldn’t be too out of the ordinary on pop radio. If the latter didn’t come across on his first single “Sleep Without You,” it certainly comes across on his second one “In Case You Didn’t Know.” This is the type of song every major label loves: they can PR the shit out of this being deep and sentimental because the song is slow and people are easily manipulated. Really though this is your run of the mill love song that the Brett Eldredges and Dustin Lynches have been inundating country radio with for years because this overly saccharine, milquetoast bullshit is polarizing proof. It’s so damn dull and boring you can’t get angry at it because you’re either A) someone who eats this shit up, or B) have fallen asleep by the end of the song. Warning: Don’t listen to this when driving because you will end up in a ditch, as you’ve fallen asleep while behind the wheel. This will be a big hit though, but fortunately you won’t remember it because this is easily forgettable fodder.

Grade: 3/10

Recommend? – zzzzzzz….

Written by Brett Young, Tyler Reeve, Kyle Schlienger, Trent Tomlinson, Blake Tomlinson

(It took five people to write this snooze fest?! Really?)

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15 thoughts on “Review – Brett Young’s “In Case You Didn’t Know”

  1. Radio has zero high tempo now, it’s ridiculous. We went from bro country being all over the radio, to slow love songs being all over the radio. I guess that’s an improvement, but honestly I’d sort of kill for even an uptempo bro-country song to break up the monotony (please send help). I think this is the biggest problem with radio, it moves from one fad to the next, and what it needs is variety.

    (not just radio that’s lacking up-tempo though, even the “good” albums coming out at the moment are 90% slow production, looking at you Natalie Hemby and Miranda Lambert).

    Liked by 1 person

    • Yeah the only uptempos in the Top 30 are Blake Shelton, Dustin Lynch, Granger Smith, Maren Morris, Jon Pardi, Lauren Alaina, High Valley, maybe Kelsea Ballerini and Garth Brooks. Everything else is mid or ballads, which makes sense as it’s winter.

      I don’t mind a good ballad if it’s well written but this is just phoned in pandering nonsense to my ears.

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  2. Thank you! Brett Young’s vocals do absolutely nothing for me. He just sounds so whiny or boring in this case.

    I don’t know why his vocals are just nails on chalkboard for me. This song just sounds so phony and fake. Clearly people love it, but I just don’t see the appeal at all.

    2/10 only due to boring production and not offending me (like Michael Ray likes to do a lot)

    This guy and Michael Ray appeal are completely loss on me, and the sooner their careers burn out the better.

    In other news Lady Antebellum should be having a new lead single. There’s been conflicting reports on the song as one says the song is similar to “These Days” by Rascal Flatts, while another said it was an uptempo (which Lady Antebellum isn’t that good at). Should be released in the next couple of weeks if what I hear is true.

    Sorry to get off topic. Just thought I should share that..

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    • At least Michael Ray can sing, even if it’s wasted on most of his album. Check-out his Opry performance of Haggard’s “Today I Started Loving You Again” and his duet with John Conlee at the Opry. Both are on YouTube. There’s genuine talent with Michael Ray, but we’re waiting to see whether he does something worthwhile with it.

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  3. Zzzzzz, how boring. Brett Young is setting himself up to become the most boring artist in mainstream country music. Brett Young is also not attractive at all, in my opinion. He’s got the goat face going on.

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  4. This guy does absolutely nothing for me, so far. When “Sleep Without You” came out, I initially thought it was mediocre at best, but now it just annoys the heck out of me whenever I hear it. As for this song, I agree with the majority here. Just boring. I’m all for having more love songs on the radio, but this is just way too bland for me to enjoy. I also just don’t care for his voice at all. He sounds more like he belongs in either pop or r&b than country.

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  5. “hunky”? he doesn’t even lift. that’s what I thought when I heard bro-country described as “gym toned” guys, they’re just skinny, no gym, no weights.

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