The Band Perry confuses me. I have no clue what their intention is within the music industry. Are they mindless drones stuck in a contract that rebrands the band every year? Or are the three Perry siblings just trying to do all the different musical genres they can? The spark notes of the band’s short history:
- In 2010, they release their first album with the great single “If I Die Young.” It’s an album I actually enjoy with a good modern country production.
- Two years later, the band releases their follow up album Pioneer. The album has a little bit of more edge to it with songs like “Better Dig Two”, “DONE!” and “Chainsaw” being released as singles.
- In 2014, The Band Perry returns to total country roots with their rendition of Glen Campbell’s “Gentle On My Mind” released as a standalone single. A recording that won the band a Grammy last year.
- Late last year, the band takes a 180 turn and decides they want to be a pop group, with “Live Forever” acting as the jumping single for this transition. “Live Forever” bombs on the charts and The Band Perry stumbles through an awkward period of having their third album release get delayed, getting dropped from their label and presumably taking the reigns themselves for their pop move.
- And now The Band Perry signs a joint deal with UMG’s Interscope and Mercury Nashville and is readying a new single for country radio titled “Comeback Kid.”
The big take away from all this is that The Band Perry’s attempt to turn pop failed…miserably. The new yellow branding and inspirational, youthful pop anthems like “Live Forever” and “Put Me in the Game Coach” crashed hard and fast. And now with “Comeback Kid,” the band is desperately trying to erase any evidence of the past 11 months. They’ve deleted all their tweets prior to the comeback branding, their website is completely redesigned with the ugly pink/beige color and typewriter text, only promoting upcoming concerts and the Fan Club. Yet going to their online store, for the moment, one can find old shirts for “Live Forever” on a page still designed for the Heart + Beat brand.
Clearly the band is moving on from the failed pop experiment and trying to reestablish themselves in country music. They’ve given no hint or preview as to what “Comeback Kid” may sound like. So maybe it’ll be more country along the lines of “If I Die Young” or “Gentle On My Mind”, or maybe it’ll be a song more in line with the Adult Contemporary musical trend hitting Nashville at the moment. But the real question is, how seriously will people take this move and return?
A year ago, The Band Perry basically admitted that they were a musical sellout by blatantly shifting to pop without warning. Are fans and radio alike ready to welcome the group back with open arms? It’s not like The Band Perry’s absence over the last year has been noticeable or left a gaping hole in country music, unlike Taylor Swift’s departure to pop. I’m sure if UMG is willing to sign the band after this failed move to pop, then the label is ready to invest some time and money to make sure The Band Perry’s image and inclusion in country music isn’t affected.
As someone who has mostly enjoyed the band’s output so far, I can’t say I’m excited about this. I think moving on and forgetting isn’t a good strategy. Personally, I’d like to see some transparency from the band about the move to pop, how it didn’t work, and why they did what they did. I do respect them for returning to country and possibly (hopefully) returning to their folksy/pop country style of music because that’s who they are. I just want to see them approach this comeback with some accountability that their attempt to move pop wasn’t a good move. Even Kimberly Perry took to twitter to throw some shade toward Little Big Town about collaborating with Pharrell, because we can only assume that was what The Band Perry was doing/wanted to do with their pop album. (Can’t link the tweet because even the siblings’ personal accounts have had tweets deleted).
August 1st will be the day that some of these questions will be answered. For some, The Band Perry may be forever tainted by this ungraceful move to pop, and others undoubtedly will be excited for the new music as if nothing happened. Aside from the fact that country radio is congested with singers desperately trying to make a name for themselves, I don’t think The Band Perry’s return to country will be smooth or grand. Maybe they’ll get a top 20 single with “Comeback Kid”, but I think this move pop hurt the band’s standing within the country music industry. And now they’re crawling back as if the last year didn’t happen. Regardless of how good their music ends up being, I think their musical saga lately has hurt the band to the point that they’ll never again be as big a country group as they were in the first half of the decade.
Upcoming/Recent Country and Americana Releases
- The Turnpike Troubadours have a new single called “Come As You Are.” The song will officially be available for purchase tomorrow.
- Blackberry Smoke has released a new single to promote a new album. “Waiting For the Thunder” will be the first track off their upcoming album Like an Arrow, expected October 14.
- Lori McKenna‘s The Bird & The Rifle will be released tomorrow.
- Hillary Scott‘s Love Remains will also be released tomorrow.
- Cody Jinks‘ I’m Not the Devil will be released on August 12.
- American Aquarium frontman BJ Barham will release a solo album called Rockingham on August 19.
Throwback Thursday Song
“Sick and Tired” Cross Canadian Ragweed (feat. Lee Ann Womack) From the band’s great album Soul Gravity, this collaboration with Womack has some excellent lyrics and great vocal harmonies. The song managed to hit 46 on the charts in 2004.
Non Country Suggestion of the Week
Cold War Kids. I as continue to explore some modern music outside of country and Americana, I heard this song on Alternative radio and I like it a lot. I’ve been listening to the band’s new album Hold My Home and it’s good music to check out.
Tweet of the Week
— JR (@Sg7JR) July 25, 2016
In the short lived twitter feud between Dylan Scott and Wheeler Walker Jr., Dylan Scott came to defend Chewbacca Mom after she joined him on the Opry stage. If you follow WWJ on twitter, then you probably know he hates that Chewbacca Mom has become so famous from her laugh video, and made fun of modern country’s embrace of the internet sensation. Dylan Scott (who has since deleted all the tweets) claimed that Walker’s music is trash and not representative of country music. That was an entertaining half hour to witness on twitter, and I hope someone somewhere grabbed screenshots of Scott’s tweets.
iTunes Reviews for Brantley Gilbert’s “The Weekend”
We’re sure has hell not going to bother with reviewing “The Weekend”, as I’m pretty sure our regular readers can anticipate what we’d say about it. But in case you’re curious, these reviews about sum up how I feel.
The consensus here speaks volumes.